You hear all this jargon about a marketing strategy and your first thought is that it's just another unnecessary cost. All you want to do is be visible on the web and maybe catch a little business when someone visits your site. A web marketing strategy sounds expensive and full of costly research. You're pretty sure you can do without all that. Then again…

What is a web marketing strategy?
A marketing strategy starts with your market. What do they want and what catches their attention? What will make them buy your product or service? Do you know what motivates them and how to talk to them? A psychological profile can give you that information.

You can learn what to do by watching your own actions
At this point you can ask yourself, "What am I really looking for?" You may think that you are looking for a web design company, but that isn't quite accurate, it's less tangible than that. For instance, when you're buying a car for transportation then that car has to start in the morning because you have to get somewhere. But if you just want something in the driveway then anything with 4 wheels do the job. So you should ask, "Does my website have to start up because the business has to get somewhere?"

If you are looking for a web design company then you have thousands to choose from, but if you are looking for a business website that can take your business somewhere then there are not that many to choose from. How you will make choices is very similar to how your market makes choices when they find the information they need. Do you learn about good web design because you want to get somewhere, or is a website just a generic solution to adress a current trend?

About our prices
Your website is not built yet and a price cannot even be estimated ahead of knowing the details. Even so, for those that guided only by price rather than marketing solutions then be prepared to pay a minimum of $1500 for a 4 to 6 page website. You will be paying for a marketing solution and on-page SEO. You will receive guidelines for marketing content along with a market profile.

The first is always the text marketing content, and the second is a better understanding of your web market. The general belief is that a cool visual design will bring in business, so that's exactly what design studios show you. What we want you to have is a business website that connects you with your market.

And just in case you think that you have to rush out and get a business website up right away - you don't. You don't have to rush because the statistics show that about 95% of all small business websites are not generating business. Not even by indirect means let alone direct sales. Take your time and think this through and then we can help you look at the long haul where there are advantages in organic growth, rather than costly and constant push marketing.

In the web design world there are no experts. In fact, you are reading the words of a non-expert. The point is that we are all learning about a new design and marketing medium and those with the greatest disadvantage are the web designers that think they have it all figured out.

12 years ago the way to learn web design was to learn from the pioneers in design that were on the web. You could not take a college course in web design because there were no courses to be found. And by 2002 when a few college courses started to become available they were already behind the times. Today you'll find web designers calling themselves "marketers" because they bring traffic to your site. What you don't hear about is the high bounce rate when a single second on your page counts as a visit.

Awesome can't compete against comfort and informative content
You want comfort and speed because this is what your market wants. This is what every web market wants. Comfort allows your visitors to relax and stay awhile, while speed gets them to the information they want in a hurry. You will know what they want, how they shop, their likes and dislikes and what motivates them to buy from you. You are going to share with your market the very things they value the most, and this is going to create trust and repeat business. You will generate a substantial relationships with your market that an "awesome" page design could never hope to accomplish.

What prevents you from contacting Web Psyche?
Do you need more detail?
You don't feel comfortable with the psycho stuff?
Do you think "basic" means low end design?

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