3 sins of small business web designs - all common & all deadly

Kindergarten Business Web Design Principles
Web design mistakes get made when artistic creativity moves too far away from kindergarten simplicity. To illustrate this point big business is spending thousands of dollars on their logos to uncomplicate them. The wisdom behind this is about simplicity, clarity and recognition. (see Logo evolution)

Robert Fulghum's book titled "All I Really Need To Know I Learned in Kindergarten" is a source of wisdom because it reflects a truth about simplicity. Contrary to this is contemporary web design that is often promoted as a mask for the real business. That is to say that your little home business can look like a million dollar corporation. The reality is a better choice becaue your steady market likes that you're a small unique business selling them something they couldn't get anywhere else.

All that you need you already have
As you read more you will learn how to make BUSINESS decisions, not technical or designer choices. All you need to do is keep your business brain alert and make business choices. After all, you can buy a small truck for your business instead of coming back from a car dealership with a sports car, so why can't you use the same business savvy for buying a business web site?

• The first deadly sin - a spectacular design that cannot be searched, ranked or found
• The second deadly sin - your content doesn't know who you're marketing to
• The third deadly sin - your pages are thin, gorgeous and cold

You need to have information that will steer you clear of deadly mistakes while engaging your business brain for making good choices. Grab this free and instant download "3 Deadly Sins" and get on top of your game. It doesn't require you to register so it's a simple click to open in Adobe Reader, or right click to save to your computer.

It won't answer every question or save you from a few other poor choices, but it will help you steer clear of the 3 most deadly web design sins, and it will save you money while you're making smarter choices.

There's nothing ordinary about your business
Almost every small business is unique and original because of who owns the business… in other words - YOU. Your business brand is more unique than the products or services you sell, and when you realize that search engines are programmed to find unique and original content then you can see a perfect opportunity to brand your business.

You may think that it is your lower cost and superior products that people want, but they can get products similar to yours from many different sources. What your market is attracted to is what makes your business different. Therefore, being a unique business outlet has advantages for branding your business and for being found by search engines. The two go together like hugs and kisses.

To illustrate this I want to tell you about Web Psyche
This website has more to do with the psychology of marketing and how psychology is applied to web design. You won't confuse this site with any other web design firm when you read things like… "Go Psycho with your web marketing!" You can take the psychology and marketing you'll learn here to any other web design firm and have them build you a solid business site. Just be aware that they may not understand what you are asking for and want to sell you something else. And if you are not careful you'll buy into the 3 deadly sins that proliferate the web.

On every page you'll find knowledge and psychological perceptions for web design and marketing, and yet it is a persona that comes through more so than a product or service. Does psychology show you things in a different way? You bet! Does it help with branding? Absolutely.

When it comes to finding value - What's hot and what's not
The intent of this web site is to provide simple principles for judging the value of a complicated product such as web design and web marketing. I know that you do not want to learn about web technology and HTML, but you want to know what you are paying for that has value to you. You will get that information here.

Is it finding ways to stand out in a crowd?
Nope.

Is it getting the best bang for your buck in advertising?
Nope.

Is it inclusion in all the top social media venues?
Nope.

Your biggest problem is... finding your market.
The thing is, the web doesn't help you find your market - it helps your market find you. Your web site is like a fishing hook and the bait is your keywords. The visual design & layout, ideally, plays a supportive role to your text content. But designing the "Look & Feel" to support the page content is not how business web sites are generally sold. In practice, they are sold on pizzaz, which is quite the opposite from strong marketing.

Most business web site designs are judged by the buyer (owner) on the spectacular good looks and how that rubs off onto their ego and then the company's appearance. In contrast, the target market judges your site by how useful the content is and the ease of finding what they want.

For instance, right now you are looking for a better web design and web marketing strategy. Do you choose a web design firm that produces the coolest looking web presentations? Or do you seek out those with information about your web market and how that market will find your business?

1. The first approach is all about you and your company
2. The second approach is all about your market and their needs

Which of the two methods of marketing is your market drawn to? It's a rhetorical question for which you certainly know the answer, but then why do we choose to focus on our company instead? The answer to that question is that we focus on what we know - and we know our business better than we know our market. The problem with this approach is that we end up talking with ourselves because our market is not interested in our business. Your market, my market, is only interested in solving their problem, and that does not necessarily mean buying our product. Our job is to talk to the market and sell them a solution - not a product.

You think your biggest problem is finding the right web design and the right web designer, but it's not true. Your biggest problem is finding a solution for marketing your business through the web. Just putting up a web site, even a gorgeous web site, is not going to market your business. You need marketing content, and even though you don't know it you own tons of marketing content already. This is exactly what your market wants from you, so let's give it to them.

• Do you know that your web content is the engine that drives your business?
• Do you know that the story you tell is 90% of your marketing and a picture is 10%?
• Why does Google only use text ads?

It all sounds so complicated, but it really is simple
The question that you don't know to ask, but you desperately need an answers to is…

Is my business marketing strategy better suited to long term goals or is it better suited to short term goals?
You need to get this right at the very start. If your method of online marketing is wrong then it won't work and there is no way to fix it other than starting over from scratch.

This is the biggest problem for many small business websites. Their marketing is a push/pull mix that confuses their market. If you only push then your website has integrity. The same is true when you only pull, but when you do both your site loses integrity and brings on confusion with mixed messages. It's like saying, "I love you - Go away!"

The following questions lead you to a better understanding of web marketing principles
From there you can make all of your marketing decisions knowing how they will turn out.

1. What does the web do better than any other marketing media?
2. What does your market trust about your business web site?
3. How do short and long term business goals impact the way you market online?

By taking the instant download you will have the means to protect yourself and do more than just survive your first web purchase - or your second, or your third, or …

What would you like to know about Web Marketing? or you can skip ahead to the sales page and find out what a complete web design and marketing plan looks like.

What prevents you from contacting Web Psyche?
You're not sure about unique marketing strategies?
Do your needs include sophisticated programming?
A simple elegance in web design seems too simple?

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