Business leaders getting answers to web design and marketing

Where do you find insight and answers when you need them the most?

Frank and Isabelle are business leaders and they see a problem looming. They can see the bubble coming and no one's dealing with the reality yet, but they know they will have to, sooner rather than later before that bubble bursts.

Frank is a sharp business leader. Frank achieves his goals because he works smarter, because he knows more and because he will shut out all distractions and let his mind discover new solutions. He is very focused in this way.

Frank used occam's razor to cut to the bone and get answers about web marketing. We'll take a look at what Frank found on the marketing page.

Isabelle is an intuitive business leader. She has a sense of what will work in new situations. Sometimes it is her ideas and sometimes the innovations come from others, but she is quick to see what they mean. Isabelle is successful because she is always looking for new information. After all, intuition doesn't come from thin air.

What is their secret?
Frank and Isabelle don't know each other, but they are both business leaders that are keenly aware that to stay out in front they need to know more… have a depth of perception… and to see what others miss.

This gives them a secret weapon because they think differently from other business owners. When it comes to business they know that… If nothing changes, then nothing changes!

Life is always changing. What is your secret weapon?

You're a business leader. You don't think like every other business owner. You are looking for different answers. You know that you cannot be out front as a market leader if all you have is the same information your sharp edged competitors are using. It's tough trying to be 2 or 3 steps ahead all the time.

Is this your shopping list?

1. Seeing what others miss
2. Using search engines as a gift to marketing
3. When intuition is the flip side

Seeing what others miss

Seeing what others miss can be as simple as seeing what isn't there. When the competition is used to seeing things a certain way then nothing else exists for them. And what isn't there for your competitors to see is something other than numbers and market share. Instead, it is a real living and breathing market. This market has a name that no other business web site uses.

When you understand the market you can name it and it is yours. This is just common sense. It's like Frank seeing a man in greasy coveralls in the showroom with a brakeshoe in his hand. He says to the guy's back, "Are you looking for the parts department?", and the man turns to him. The lady with her teenager doesn't even look up.

Someone you recognize and then name their obvious interest will answer your call. Meanwhile Frank's competitors are saying "Hey, you. All of you, can I help you?" And no one responds.

So much money and research goes into understanding how to sell to a market instead of getting to know them as a group of people, let alone getting to know their behavior and habits when they go online. They may be anonymous as individuals, but they can be personally well known as a living breathing market. When do you want to start talking to them?

Using search engines as a gift to marketing
Your business is not like any other, so why follow what everyone else is doing? You cannot be found by your market when you're in a dog fight for the same common keywords your mainstream competitors all want.

In fact, research shows that real buyers have moved beyond the common search terms because all they can find with a two word search is "common". The old saw about "Garbage In = Garbage Out" is true for a web search also.

The psychological attitude and behaviour of your market shows up in their use of search engines. How they think, what attracts them, and what motivates them are the things you need to know if you want them to click. And why they click on your site stems from the information you provide in your own keyword signals you send out.

When intuition is the flip side Where Do Big Ideas Come From

"If you are going to solve a problem with insight (creativity), there's a characteristic pattern of brain activity even before the problem is presented," says Kounios, a professor of psychology at Drexel.

"When it's going to be solved by a more methodical, analytical approach, there's a separate characteristic of brain activity that is different."


Although factual data is most appropriate for analysis it cannot tell you about the powerful emotional choices your market is swayed by.

But what if you really need to know something about your market's emotional motivations? Then maybe you want a psychographic profile for your market because marketing insights are all about psychology.

It all sounds like information is being pulled out of thin air until you realize that the brain already provides functions for intuitive problem solving. But it was always thought to be a mysterious process that came from the unconscious mind. Today the brain's activity is made visible and brain scans reveal that the prefrontal cortex is highly active in these "aha!" moments of intuitive problem solving. In other words, the creative and intutive mental process is lead by the conscious (cognitive) mind.

There is a reason for this.
Every other cortical reagion of the brain is designed for specific functions, such as motor or visual capabilities for two examples, but it is only the prefrontal cortex that has versatile neuron cells that are designed to process whatever kind of data it is given to them. So, what looked like an intuitive "aha!" moment coming from the subconscious is really the creative function of our cognitive and problem solving prefrontal cortex.

How do psychographics reveal what entices your market?
It's mostly about emotions. People may get excited by new ideas but it is the emotions that are compelling. The general belief is that emotions are unpredictable and mysterious and yet with a little discussion and creative thinking you can then begin to answer the following questions in greater detail.

1. What is my market's biggest worry?
2. What draws them emotionally?
3. What do they fear and want to avoid?

Can You Make Your self More Creative?

Web Psyche Services
Where Do Big Ideas Come From

Is there anything we can do to make our brains more creative, or more methodical?

Kounios says their research doesn't completely answer that, but "we have some good reason to believe that some of these aspects are under a person's control."

The service that Web Psyche offers you is an exclusive service on a first come, first served basis.

While every other web design & marketing firm is willing to work with your competitors, Web Psyche is not. To do so would dilute your advantage and also the marketing advantage that makes Web Psyche stand apart from all other web designer/marketer enterprise.

The world is a big place and you and I will not be able to claim it all. But just the same, there's no reason you cannot have exclusive services that your competitors cannot have access to.

If you think that today's main stream web marketers have all the answers then you must be in good hands and everyone is getting successful results.

Otherwise, when you need creative insight and the advantages it can provide contact Web Psyche to see what others miss.

What prevents you from contacting Web Psyche?
You're looking for familiar marketing strategies
You want to remain in the mainstream
Innovation and marketing insight doesn't interest you

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